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Étnia

A local design startup needed good branding. So we design the brand, corporate image and visual identity. Then, together with the client, we define everything from the name to the aesthetic details, packaging and means of marketing. 
necesitaba un buen branding. Diseñamos
la marca, imágen coorporativa, identidad visual, definimos desde el naming hasta las estampas de sus pañuelos, y detalles como packaging y medios de comercialización.
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September 2019 - February 2020

Etnia
Etnia

Strategy

We position the brand by showing a professional feed, and we use handmade illustrations that give it a unique personality. In addition, we analyse the profile of the clients and focus on sales on Instagram.

But in addition, we constitute the network as a space where women from all over the area feel contained. Therefore, we advise them to banish prejudices and share their looks to humanise sales.

Results

In six months since its creation, the account reached 2.5k followers organically. We get a connected, interactive audience that responds through polls and votes on stories. Showroom sales increased along with the consolidation of the online community within the young segment of San Nicolás.

® 2019 2020 All rights reserved.

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